Questions we ask ourselves

We accept customers are inquisitive and no doubt will ask many questions. We feel privileged to have variant queries regarding our products and services – it’s a mark of going in the right direction.

  • What does the customer want from the service or product?
  • How will the customer use it?
  • Where will the customer use it?
  • What features must the product have to meet the customer’s needs?
  • Are there any necessary features that you missed out?
  • Are you creating features that are not accepted by the customer?
  • What’s the name of the product?
  • Does it have a catchy name?
  • What are the sizes or flavors available?
  • How is the product different from the products of your competitors?
  • What does the product look like?
  • Are prices of your products meeting the target customers?

Customer Satisfaction

We as a company, believes customer satisfaction is a true asset for any organization. Our focus is the client. Each expectation is listened to with respect and treated with the utmost care to create one of a kind.

Hence, our endeavors are focused to delight customers in every possible way through quality products and matchless services.

We understand customers’ preference and serve them accordingly.

Perfume Know How

Why you should wear perfume and how does our sense of smell works?

Odour molecules pass through the nasal passages to two tiny patches located behind the bridge of the nose. These patches are made up of millions of special olfactory or smelling sensors. The odour molecules dissolve in moisture and bind to tiny nerve hairs on the cells. Recent research has found that every cell is equipped with as many as a thousand different receptors, each designed to respond to a small group of different odours. These send messages about the odour to the limbic system, the part of the brain that governs moods and certain emotional responses.

While the limbic system is largely devoted to smell, it also influences our hormonal, metabolic and stress responses and is the emotional Centre for our desire, rage, fear and joy. That’s why fragrance is such an emotional experience.

Perfume is the most intimate beautification. To wrap oneself in a perfume that is exclusively one's own is undoubtedly a unique moment of luxury, the ultimate privilege.

Target Marketing Customers

Our aim is to attract customers from:

  • Elite and the affluent
  • Celebrities
  • Top middle class
  • People between 16 to 70
  • Different products for male & female as well as unisex
  • Worldwide availability
  • Worldwide Wholesale

Expansion Plans

Being a company based in eighth wonder of the world in Dubai, our retail elite chain named "Oud Dubai” will emphasize more on UAE including other Gulf countries in the near future.

Dubai is always a lucrative expansion opportunity for Oud Amber & Co. We will continue opening our stores in prestigious leading malls.

In the very near future, we hope to expand into the famous Oxford Street in London. This place is by far one of the most influential and extravagant city destinations in the World.

Furthermore, we are soon going to own another branch in one of the growing elite class tourist attraction Island called “Langkawi” in Malaysia.

In forthcoming times, Oud Amber company has moreover schemed to open flagship stores in Gulf for the elite customers who prefer shopping in a less crowded place as well as expecting much wider as well as richer collections.

Employee Importance

Oud Amber & Co. is wholeheartedly committed to its most valuable assets - the employees. They believe the more they are nursed admirably, the more they are likely to be motivated. As a result, the outcome will be additionally magnificent. According to Richard Branson, ”customers do not come first, employees come first. If you take care of your employees, they will take care of the customers”.

Employees carry the collaborative messages across the panel and down the line. Therefore, if employee gifts were to be turned into a glimpse of the corporate philosophy, it would work to the benefit of an organization.

Key Achievements

Awarded best oriental perfumes award, 2002 and 2003 by Dubai United Arab Emirates Government.

“OUD LINE SDN. BHD” is an active member of Malaysian Timber industry board (a division of forest ministry) & Timber exporter association of Malaysia.

Our Malaysian brand’s perfumes are made under the registered brand for the exclusive oriental perfumes in Malaysia the “AROMATRIX®”.

Our Elite class perfumes are made under the registered brand of “Oud Dubai®” for luxury market. Our brand for natural miracle Oud and related products are made under the registered brand of “OudMiracle®”.

Our company is registered under the forestry ministry of UAE & Malaysia with CITES authority under TRAFFIC (a division of UN) with legal certification to export-import Oud & Dehn Oud legally with other countries.

Our mother company “Oud Amber” is awarded with ISO certificate Number ISO 9001:2015.

Oud Line has been selected by Abu Dhabi based exclusive exhibition event called “Big Boys Toys” as one of the best perfume companies from Malaysia in 2016.

Key Features

  • The Design
  • Innovation
  • Unique Aroma
  • Elegance
  • Distinctiveness
  • Wide range of Agar Oud
  • Wide range of Pure DehnOud


  • To source and provide the highest Royal Quality Agar Wood, incense and related fragrance to the luxury market.
  • To value client aspirations and desires, nurture and develop a lasting relationship.
  • To value and respect environment we live and love.


  • Expose the fragrance & traditional heritage perfumes here and to rest of the world.
  • To develop and create scents with power to unlock memories and emotions.
  • To create bespoke scents to match tastes and desires
  • To live with the heart of our valuable customers by presenting the best innovative fragrances for every choices & occasions of them.


  • To be market leaders in luxury fragrance and Agarwood
  • To stay ahead of the competitors all the way.
  • To take the fragrance industry to a whole new level.
  • Defy convention – apply innovation.